Kay Beauty Launches New Lip Plumping Gloss Range
New Delhi, India – Kay Beauty, the popular beauty brand co-founded by Bollywood star Katrina Kaif and beauty retailer Nykaa, has just unveiled a new lip plumping gloss range. This launch adds a significant enhancement to the brand’s product lineup and meets the evolving needs of beauty enthusiasts.
Innovative Lip Plumping Technology
Lip plumpers have come a long way. Today’s formulas not only double down on hydration but also lend a tinted glaze, providing almost instant plumpness for a fuller feel. However, many products on the market can deliver an unpleasant burning sensation, which makes consumers hesitant. In contrast, the Kay Beauty Fullfill Tinted Lip Plumping Gloss addresses these issues effectively. It promises an instant plumped effect combined with an icy cool sensation. This high-shine gloss goes beyond typical products by deeply nourishing your lips with pomegranate and jojoba oil.
Versatile Shades for Every Skin Tone
The new glosses are available in five versatile shades, designed to suit every skin tone:
- Gimme Roses: A dusty pink that is ideal for fair and olive skin tones.
- Feeling Golden: A sheer topper that offers a translucent sheen for all skin tones.
- Full Heart: A rich chocolate brown that beautifully highlights deep and dusky skin tones.
- Major Kissing: A soft pink that complements all skin tones.
- Need Coffee: An all-day nude hue best suited for fair and olive skin tones.
While Feeling Golden, Full Heart, and Major Kissing feature pearlescent particles—making them perfect for special occasions—Gimme Roses and Need Coffee deliver a glossy, tinted coat without glitter, making them ideal for everyday use.
Katrina Kaif shared her excitement about the launch: “Our lip plumping gloss is a game-changer. It blends high-shine, comfort, and skincare perfectly. The #kare ingredients keep your lips hydrated while the gloss adds plumpness and a cooling sensation.“
Availability and Brand Commitment
Priced at Rs 999 ($12), the glosses are available exclusively on the Nykaa website and app, in Nykaa stores, and at select beauty retail outlets across India. This launch underscores Kay Beauty’s commitment to setting new beauty standards and addressing modern consumer needs. The brand aims to provide a product that seamlessly integrates into any beauty routine while delivering exceptional results.
About Kay Beauty
Founded in 2019, Kay Beauty is a collaboration between Bollywood actress Katrina Kaif and beauty retailer Nykaa. The brand combines glamour with everyday beauty solutions, offering products that cater to a diverse range of skin tones and preferences. Known for its innovative formulas and luxurious textures, Kay Beauty quickly made a mark in the Indian beauty market. The brand focuses on inclusivity and high-quality ingredients, empowering consumers to enhance their natural beauty. Kay Beauty also emphasizes sustainability, aiming to reduce its environmental footprint while delivering exceptional products. With each new launch, Kay Beauty continues to redefine beauty norms and meet the needs of modern consumers.
