Moxie Beauty Debuts Exclusive Haircare Range on Nykaa

Gurugram-based direct-to-consumer haircare brand, Moxie Beauty, has announced a strategic partnership with Nykaa, India’s leading beauty and lifestyle retailer. This collaboration marks a pivotal moment for Moxie Beauty as it expands its reach in the Indian market.

Frizz Fighting Serum Launches Exclusively on Nykaa

As part of this exciting partnership, Moxie Beauty will launch its highly anticipated Frizz Fighting Serum exclusively on Nykaa. This serum was developed using insights from Nykaa’s customer base and is designed to address one of the most common concerns among Indian consumers: frizzy and dry hair. With this exclusive launch, this premium haircare provider aims to meet the growing demand for effective solutions in haircare.

Reaching a Wider Audience

Moxie Beauty’s target demographic consists of individuals aged 24-40 who are focused on building an effective haircare routine. With Nykaa’s platform, the brand expects to connect with a much larger audience. This partnership provides Moxie Beauty with an opportunity to strengthen its position as a leader in the haircare market, particularly for those seeking solutions for frizz and dryness.

A Focus on Quality and Consumer Connection

Nikita Khanna, Founder of Moxie Beauty, shared her excitement about the collaboration. She stated, “Our partnership with Nykaa goes beyond sales; it’s about connecting with consumers who need thoughtfully crafted products to address their hair concerns. We are confident that this collaboration will introduce us to a wider audience that values quality and efficacy.“

A Strategic Approach to Brand Visibility

Moxie Beauty views this partnership as a key element in its broader strategy to boost brand visibility in India. By partnering with Nykaa, the brand plans to take advantage of the platform’s discovery-based sales approach, allowing it to connect with new consumers who may not have found this emerging-brand otherwise.

Flagship Collection for Frizzy and Curly Hair

Moxie Beauty’s flagship collection, designed specifically for dry, frizzy, curly, and wavy hair types, will now be available on Nykaa. This comprehensive range includes products for cleansing, conditioning, and styling, tailored to the unique challenges of these hair textures. Key products include the Ditch-the-Frizz Trio, a complete set for managing frizzy hair, and the ‘On the Fly’ Hair Finishing Stick for quick fixes to flyaways.

About Moxie Beauty

Moxie Beauty is an emerging direct-to-consumer haircare brand based in Gurugram, India. The brand focuses on providing premium, thoughtfully formulated products for Indian hair. Specifically, Moxie Beauty specializes in solutions for dry, frizzy, curly, and wavy hair. Additionally, it caters to individuals who seek both quality and efficacy in their haircare routines. With a clear mission to empower consumers to embrace their natural texture, this direct-to-consumer haircare company combines science-backed ingredients with modern innovations. As a result, the brand delivers effective, high-performance products tailored to the unique needs of its audience.

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