Rihanna’s Fenty Beauty Makes Fabulous Debut in India Through Nykaa’s Cross Border Store

Fenty Beauty

Indian Beauty Enthusiasts Rejoice as Global Sensation Rihanna’s Makeup Line Arrives

In a groundbreaking move that sent ripples of excitement through the Indian beauty scene, Fenty Beauty, the brainchild of global icon Rihanna, made its highly-anticipated debut on March 7, 2024, courtesy of Nykaa’s Cross Border Store. This monumental partnership marks a significant moment for makeup enthusiasts across India, granting them access to the acclaimed brand’s revolutionary products.

Celebrity Glam Meets Cultural Diversity:

Rihanna’s foray into the beauty industry with Fenty Beauty has been nothing short of revolutionary. Launched in 2017 with a commitment to inclusivity and diversity, the brand quickly garnered acclaim for its extensive range of foundation shades catering to all skin tones. With its mantra “Beauty for All,” Fenty Beauty has become synonymous with empowerment and self-expression, embodying the spirit of its illustrious founder.

Nykaa’s Cross Border Store: Bridging Borders, Elevating Beauty Standards

Nykaa, India’s premier beauty destination, has long been at the forefront of introducing global beauty trends to the Indian market. The collaboration with Fenty Beauty underscores Nykaa’s commitment to providing Indian consumers with access to the latest and most coveted beauty innovations from around the world. Through its Cross Border Store, Nykaa continues to bridge geographical barriers, bringing the world of beauty to doorsteps across India.

Unveiling Fenty Beauty to Indian Consumers:

The arrival of Fenty Beauty on Nykaa’s Cross Border Store heralds a new era of possibilities for Indian beauty enthusiasts. From the cult-favorite Pro Filt’r Soft Matte Longwear Foundation to the dazzling array of Match Stix Skinsticks and Gloss Bomb lip glosses, Indian consumers now have the opportunity to experience firsthand the transformative power of Fenty Beauty’s products. Whether it’s achieving a flawless complexion or experimenting with bold, statement-making looks, the possibilities are endless with Fenty Beauty.

Empowering Self-Expression:

At its core, Fenty Beauty is more than just a makeup brand; it’s a catalyst for self-expression and individuality. By championing diversity and inclusivity, Rihanna has created a platform where everyone feels seen, represented, and celebrated. With Fenty Beauty now available in India, beauty enthusiasts of all backgrounds can revel in the joy of expressing their unique beauty in ways that resonate with them.

The Future of Beauty in India:

As Fenty Beauty takes its place on the shelves of Nykaa’s Cross Border Store, the beauty landscape in India undergoes a transformative shift. The arrival of Rihanna’s iconic brand not only elevates the standards of inclusivity and diversity within the industry but also paves the way for future collaborations and innovations. With boundaries blurring and beauty boundaries expanding, the future of beauty in India looks brighter and more inclusive than ever before.

Initial Launch Lineup:

The initial launch lineup of Fenty Beauty products available to Indian consumers includes:

1. Pro Filt’r Soft Matte Longwear Foundation:

Renowned for its extensive shade range, this foundation delivers buildable coverage with a soft matte finish, catering to a diverse range of skin tones.

2. Gloss Bomb Universal Lip Luminizer:

A cult-favorite lip gloss featuring a non-sticky formula and universally flattering shades to enhance lips with a high-shine finish.

3. Match Stix Matte Skinsticks:

Versatile cream-to-powder sticks ideal for contouring, highlighting, and concealing, allowing for effortless sculpting and definition.

4. Killawatt Freestyle Highlighter:

A range of weightless, long-wear highlighters designed to illuminate the face and body with dazzling, customizable shades.


The debut of Fenty Beauty in India through Nykaa’s Cross Border Store marks a milestone moment in the evolution of the Indian beauty industry. From its commitment to inclusivity to its groundbreaking product offerings, Fenty Beauty embodies the spirit of empowerment and self-expression. As Indian consumers embrace the arrival of Rihanna’s iconic brand, they embark on a journey of exploration, experimentation, and celebration of their unique beauty. With Fenty Beauty, the beauty revolution has arrived in India, and it’s here to stay.

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